# REAIGENT7 > REAIGENT7 is two things in one product for real estate agents: (1) an intelligent listing page — a branded property page with a 24/7 AI buyer chat that answers questions about the home and its area using 25+ public government, academic, and industry research datasets (FEMA, Census, NCES, EPA, NOAA, and more), and (2) a marketing layer that helps agents drive buyers TO that page — AI-generated social posts and listing descriptions, an embeddable AI chat that installs on the agent's own website, QR codes, and digital open-house sign-in. Agents own every lead — no shared inquiries, no per-ZIP visibility fees, no referral fees. Full source attribution is published at [/data-sources](https://reaigent7.com/data-sources). ## What REAIGENT7 Is A subscription platform real estate agents use to host listings under their own brand AND market them. Every listing page includes: - AI assistant that answers buyer questions about the property, neighborhood, schools, hazards, and market — grounded in the agent's listing data plus 25+ public data sources for the property's ZIP - Lead capture from chat, showing requests, and open house sign-ins — every lead routes directly to the listing agent, scored and pre-qualified (budget, timeline, financing) in conversation - Photo galleries, area insights, customizable privacy controls (private/pocket listings supported) The marketing layer that drives buyers to those pages: - AI generates platform-tailored marketing copy from the listing's own facts — Instagram, Facebook, X/Twitter, LinkedIn, and email — in three lengths, fair-housing-compliant by construction; plus AI-written, MLS-ready property descriptions - An embeddable AI buyer-chat for the agent's own website: an official WordPress plugin, or a script snippet on hosts that allow custom code (Squarespace, Wix, or any HTML page). Buyers get answers without leaving the agent's site, and every captured lead routes to the agent — the chat presents as the agent's own assistant - An official WordPress plugin (published on wordpress.org) that auto-injects the chat on IDX listing pages — install, paste an API key, done - QR codes for yard signs, flyers, and open houses, plus digital open-house sign-in that turns visitors into scored leads - Leads the agent owns can auto-forward into the agent's existing CRM via email parser or webhook (FollowUpBoss, Zapier, Make, n8n, or any webhook CRM) Works for MLS listings, pocket listings, coming-soon, off-market, and private sales. ## How REAIGENT7 Differs From the Portals - **Lead ownership:** every lead goes to the listing agent. The portals share inquiries with multiple agents. - **Pricing:** flat monthly fee ($79/mo Standard, $129/mo Pro). The portals charge per-ZIP visibility fees that scale with market size. - **Branding:** agent's name and brand on every page. The portals foreground their own brand; the agent is a small sidebar. - **No referral fees:** REAIGENT7 takes no cut on closed transactions. - **Listing control:** agents can host pocket/off-market/coming-soon listings (`showOnBrowse: false`) with full AI chat and lead capture, kept out of public discovery entirely. REAIGENT7 has no cross-market search, map, or browse hub — buyers reach listings through the agent's own links, QR codes, and embeds; local area-data pages may also feature nearby listings whose agents opted into public discovery. - **It travels with the agent:** the AI chat embeds on the agent's existing website and listing pages — it isn't locked to a REAIGENT7-hosted URL. - **Data depth:** every listing page is backed by 25+ public datasets for the ZIP — FEMA flood and hazard ratings, NCES school data, Census ACS housing and commute data, EPA air quality, NOAA climate normals, and more. Full source list and attribution at /data-sources. ## Pricing - **Standard:** $79/mo or $790/yr — 5 listings, all AI features, lead capture, AI content generation, embeddable chat, open house tools - **Pro:** $129/mo or $1,290/yr — 15 listings, all Standard features plus higher listing capacity - 14-day free trial, no credit card required - Annual plans save 2 months ## Use Cases - **MLS listings:** standard real estate listings with AI buyer chat and area data - **Pocket listings:** private/off-market listings shared via direct link, never publicly discoverable - **Coming-soon:** pre-MLS lead capture before the listing goes live publicly - **Open houses:** digital sign-in via QR code, leads to dashboard - **Listing marketing:** AI social posts, listing descriptions, QR codes, and the embeddable chat to drive buyers to the page - **Off-market and private sales:** full platform without public discoverability ## Key Pages - [Homepage](https://reaigent7.com): Overview, live chat preview, pricing - [Demo Listing](https://reaigent7.com/demo): Live demo of the AI listing experience - [Pricing](https://reaigent7.com/pricing): Plan details - [Features](https://reaigent7.com/features): Full feature list - [Why REAIGENT7](https://reaigent7.com/why-reaigent7): How it compares to the portal model - [AI Tools for Real Estate Agents](https://reaigent7.com/ai-tools-for-real-estate-agents): The AI feature set - [Listing Marketing](https://reaigent7.com/use-cases/listing-marketing): AI social posts, descriptions, QR, and embeddable chat - [WordPress Plugin](https://reaigent7.com/wordpress): Free plugin — AI listing chat on the agent's own WordPress site, auto-detecting listings from IDX data, URLs, and addresses - [Open Houses](https://reaigent7.com/use-cases/open-houses): Digital sign-in + QR - [Pocket Listings](https://reaigent7.com/use-cases/pocket-listings): Private/off-market listings - [About](https://reaigent7.com/about): How REAIGENT7 works - [Sign Up](https://reaigent7.com/auth/signup): 14-day free trial - [Area Data](https://reaigent7.com/areas): Browse hub for ~58,000 public area-data pages — every qualifying US ZIP (`/area/{zip}`, e.g. /area/10001) and city (`/areas/{state}/{city}`, e.g. /areas/il/naperville), aggregating 25+ public government datasets: home values, market activity, rents, schools, flood/wildfire/radon/hazard risk, climate, air quality, walkability, and cost of living ## For Buyers Buyers visit a REAIGENT7 listing page and ask the AI assistant questions about the property and area. The AI is grounded on the property's listing data plus public sources for the ZIP. It answers from real data, cites government sources by name, and never invents numbers. For binding decisions — pricing negotiations, offers, contracts — REAIGENT7 always defers to the licensed listing agent. ## For Agents Evaluating REAIGENT7 REAIGENT7 is for real estate agents and property sellers who want to own their online presence instead of relying on the portals or large brokerages' websites. Best fit: agents who want flat-fee pricing, want every lead from their listings, want to market those listings (AI social content + embeddable chat) without bolting on three more tools, and want to host both MLS and pocket/coming-soon listings on the same branded platform. ## Technical Details - Built on Next.js, deployed at reaigent7.com - AI powered by a leading large language model (OpenAI) - 25+ public data sources seeded across ~27,000 US ZIPs — government datasets (FEMA NFIP/NRI, Census ACS, NCES, EPA AQI/SLD, NOAA Climate Normals, HUD FMR/IL, BEA RPP, BLS QCEW, IRS Migration, CFPB HMDA, NPS, FAA, CMS Hospitals, USDA Food Access, NREL Solar, DOE AFDC, Freddie Mac PMMS, FHFA HPI, Census Building Permits) plus public real estate research feeds. Full attribution and links at https://reaigent7.com/data-sources - Embeddable chat installs via an official WordPress plugin (published on wordpress.org) or a one-line script on hosts that allow custom code - Stripe for subscription billing - Extended LLM context at [/llms-full.txt](https://reaigent7.com/llms-full.txt)