Use Case
Start capturing buyer interest before your MLS listing goes live. AI chat, photos, area data, and direct contact — all on a branded page you can share weeks before launch.
By the time a listing hits the MLS, the clock starts. Days on market, price reductions, and buyer fatigue all begin accruing the second the listing goes active. Coming-soon marketing inverts that: the agent runs a marketing window before the clock starts.
What the agent typically gets out of the coming-soon window:
showOnBrowse on so the listing is discoverable. If the goal is targeted pre-launch with a select audience, turn it off and share by direct link.A coming-soon listing is a property the agent is preparing to launch but hasn't yet activated on the MLS. The agent markets the property publicly to start generating buyer interest, scheduling showings around the launch date, and building a lead list — all before the MLS listing goes live.
Coming-soon marketing gives the agent days or weeks to build buyer demand. By the time the MLS listing activates, the agent already has interested buyers, pre-qualified leads from the AI chat, and showings on the calendar — meaning faster days-on-market and often better offers.
Yes. REAIGENT7 coming-soon pages have the full AI buyer chat, contact forms, and showing-request flow. Buyers can ask questions about the property, get instant answers grounded in the area data, and send their contact details directly to the listing agent.
Typically 1–3 weeks before MLS activation. Long enough for social media, email, and yard-sign coverage to drive traffic; short enough that buyers stay engaged through the activation date. The agent controls when the page goes from coming-soon to fully public.
Pocket listings stay private (direct-link only). Coming-soon listings are publicly marketed — the agent wants traffic — but with a 'coming soon' status that signals the listing isn't yet active. The difference is intent: pocket = discretion, coming-soon = anticipation.
Yes. The AI buyer chat works the same on coming-soon listings as on active listings. It can answer questions about the property (using the agent's listing data), the area (using 27 public data sources for the ZIP), pricing strategy, expected MLS-activation timing, and how to express interest before launch.
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